A two-step framework for Facebook ads: target the right audience instead of using Facebook's defaults, and write messaging that attracts ideal customers while pushing away the wrong ones. Do both consistently and your ad performance improves dramatically.
Chapters
How to get more clients and customers using Facebook ads in a way that a 5-year-old can follow. It all comes down to 2 things. Number one, the targeting— who you're showing your ads to. This is really important because a lot of people, they're just blindly following the prompts on Facebook and they end up targeting the wrong audience at the wrong time. The second thing, which is really important, it's messaging— what you're saying on the ads. What you say on your ads needs to be magnetic to your ideal target, but it needs to be repellent to people that you don't want to work with. If you apply these 2 things, I'm pretty sure your ads will go to the next level. And if you wanna get more tips and tricks like this on advertising and digital marketing, make sure that you follow.