INCREASE REVENUE WITHOUT SPENDING MORE

This is a video that I debated for a long time if I should record it or not. I'm an advertiser guy and I love advertising, and I've been advertising on Facebook, Instagram for the past 8 years. I've been in digital marketing for a decade and a half, and at the end of the day, I decided to put it out because I want to help you guys, but most importantly, because if you apply the things that I'm going to share with you on this video, then your advertising will become a lot more successful. So in this video, I want to share with you 4 ways to increase your revenue without having to spend more on ads. Hey everyone, Hernan Vazquez here with ScaleDriven.com. At ScaleDriven.com, we help companies, entrepreneurs, and business owners get more revenue and developing really good marketing machines that work. So if you want to learn more about this, go to ScaleDriven.com. And there's a message there, read it out, and you can schedule a call there, see if we're a good fit. And then again, as I mentioned at the beginning of the video, you know, I'm an advertising guy. I enjoy advertising. I think advertising is the best and fastest way that you can scale any business. I work with some of the biggest dogs in the industry. I work with a lot of good, good, good people. And the way they were able to grow their businesses was because they learned the power of advertising and they learned to advertise. They actually were out there advertising their products and services. But today I want to kind of go out of the advertising realm that we touch base on this content and this YouTube channel and whatnot and go ahead and tell you guys 4 ways that you can apply today to actually increase the revenue, increase the profit, increase the money that you're making in your pocket without having to spend a single cent more on ads. If you find this content helpful, feel free to share, subscribe, rate, leave a comment. I would really, really appreciate that and it helps our content grow and impact more lives and help more entrepreneurs out there. Okay, let's talk about the 4 ways. Way number 1, or strategy number 1, is to simply get better customers. And by get better customers, I mean that you can actually get people that are willing to give you more money, that they will complain less, and they will be more in line with what you offer. And at the same time, you can give better results for. How do you get better customers, right? I talk to a lot of entrepreneurs every single week, and one of the reasons that they come to us is because they are talking to a decent amount of people, but none of these people seem to have like any money, or they're not in their target market, or they're simply broke, or they're not ideal clients. And the first thing that we do take a look at scaledriven.com is what they're putting out there. Like, what are they saying in their content? And is their content strategically set up to attract the right type of people and the right type of audience? So let's say that you're a fitness coach and you charge $5,000 and your target demographic is Stay-at-home moms that are 45 plus, right? Let's say that that's your target demographic. Certainly you want to talk to women. You don't want to talk to any dude, right? You want to talk to women because that's your ideal demographic. You want to talk to women that are 45 plus, so you don't want to talk to anyone under that. And you want to stay—you want to talk to stay-at-home moms. You don't want moms that are out there. You don't wanna—you don't want to talk to women without kids, or you want to talk to moms that are out there, you know, breadwinners and whatnot. You want to talk to stay-at-home moms. Most importantly, you want to talk to somebody that is able to—you know— spend and invest $5,000 with you on your coaching program. So all of those things you need to have in mind, and those things are determined by not only your demographic, but what you're selling and the price point. If you're talking to a lot of people or if you're getting a lot of clients that are not your ideal customer and whatnot, you need to sit down and really audit what your message is out there, what your message is saying, what are your landing pages saying, what are your ads saying, what are your videos saying, what is your organic page saying, your organic content, right? What is your website saying? Those things you want to audit them. You want to Take a look at them because those are attracting the wrong type of audience. Okay? And again, this doesn't have to do with advertising. Of course, you can change the targeting and the messaging on your ads, but we're not talking about ads. We're talking about stuff that you can do right now with your current business to increase the revenue, and that will help when it comes to getting better quality customers coming your way. Now, the second way is to increase your conversions. At this amount of entrepreneurs, they come to us because, you know, they have a successful campaign and whatnot, but they are not hitting those numbers that they need to be hitting. And one of the things that we do at ScaleDriven is we take a look at their entire marketing funnel and sales funnel, and we take a look at what the drop-off points are. Some people might be coming in and they might be not opting in, so we fix the opt-in. And, or some people might be coming in for a presentation, but they're not reaching, they're not reaching the end of that presentation, so we fix that presentation. Or they might hit that scheduled call, but they don't move forward, so we hit that page and we, we fix that page. So you want to focus on the conversions of your funnel and your ads and your marketing pages. And the reason behind it is because at ScaleDriven, we take a look at everything. We take a look at your funnels because we want to make sure that the funnels work. Otherwise, we will be spending our clients' money on ads and they wouldn't be getting any results. And we don't want to do that. We don't want to waste their money. We want to make sure that they get results because that's how they get paid and that's how we get paid. We get paid on results. So we take a look and a hard look at the conversions. Now, depending on the marketing funnel that you are running, you want to hit those benchmarks when it comes to conversions. You can go ahead and take a look on Google and search on Google, how well my VSL funnel should convert, or how well my product page should convert, right? Or what are the typical conversion rates on this funnel or on this marketplace or on this demographic? Now we have all of that data at scaledriven.com because we've been doing this for a while, but that data is also available for you on Google. So you want to increase your conversions before you actually scale your ads, or without even spending more on ads, you can get more money coming in. Number 3, how to get more revenue without spending more on advertising is to improve your offers. Improve your offers means that your offers are so irresistible that you're getting more yeses the more you talk to people. Now, I heard this phrase from Alex Hormozi the other day, which is when you make an offer that people say that people feel stupid saying no to, they usually don't. So the best way and the best sales hack is to Just simply make really, really good offers. So if you're getting a lot of resistance in the marketplace, if you're getting a lot of people on the phone, but you're getting a lot of resistance in the marketplace, you need to make your offer better. How do you do this? Well, you can add more bonuses to it. You can have a scarcity and urgency, right? You can have a countdown. You can have a guarantee added to it. There's a lot of things that you can add to the offer to make it irresistible. And once you find an irresistible offer, you will notice. The reason why you will notice is because a lot more people are going to start saying yes to your offer. I remember that I was working as a marketing director for ENTRE Institute, and ENTRE Institute went from $0 to $100 million in valuation in just 3 years with one offer and one funnel. That's it. They had such a great offer that that offer was able to basically, you know, get them to the moon. $100 million valuation in 3 years. That's crazy. And that's an information business. So the offer can make or break your marketing. If you don't have a good offer, then you need to keep on tweaking and keep on testing and keep on talking to people because the marketplace will tell you if you have a good offer or not. And number 4, the 4th way that you can actually use to increase your revenue without spending more on ads is to make more offers to your list. Improving your offer is number 1, right? But you can also make more offers to the people that are already following you. And again, I cannot begin to tell you how many entrepreneurs we talk to every single week that they're sitting on a goldmine. And they don't want to make more offers to their list because they feel weird or they don't even know what to say. Now, there's a way for you to actually send emails and follow up with people or present offers to your following without looking sleazy, without looking pushy. And actually, these type of offers, they create a lot of goodwill in the marketplace, right? So you want to go ahead and make more offers because as the good Dan Kennedy back there will say, you cannot see him because he's blurred, but as the good Dan Kennedy will say, a buyer It's a buyer. It's a buyer. So if you already got clients coming in, why don't you just offer them more stuff? Give them more value, of course, but make more money from these customers. I just recorded a video about the 3 ways to grow any business. And rule number 2 is get people to give you more money, right? Get customers to give you more money. So if you present more offers, you don't have to spend more on ads. If you present more offers, there's a high degree of confidence that you will make more money. I was lucky enough to work with Frank Kern. Again, you cannot see it. Sorry, I'm doing this. I was Frank Kern's main marketing guy and ad guy and CMO for 3 and a half years. And Frank always said the same thing. Number one, create content, create helpful content and push it out to your audience, right? Because that will improve and increase your audience and make your audience bigger. And number 2, make offers. If you create good content and make good offers every single day, you will be well on your way to growing your business. So there you have it, 4 ways that you can apply right now to get more revenue coming in, more money in your pocket without spending more money on ads, without giving Google more money, without giving Facebook and Zuckerberg more money, without spending more money on TikTok. And this is coming from an advertising guy. And let me tell you, if you apply these 4 things, you will get better results with your advertising, which in turn you will be able to scale. So go ahead and apply those things and then you can come to scaledriven.com so that we can help you scale your ads. And I hope that is helpful. If you have any questions, feel free free to reach out, drop a comment, give us some love, share this with somebody that needs to see it, send us a DM. We read everything, everything that comes our way. We read it, we reply to, because it really means a lot. And it's really important for us that you guys are commenting, sharing, and rating and all of that good stuff. Thank you guys for watching. I'll talk to you guys soon. Bye-bye.