Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Increased CPMs during holiday season #digitalmarketing #datadrivenmarketing

6 May 2024 · 1 min

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0:54

In this segment, the speaker outlines the periods in the United States when cost‑per‑thousand (CPM) rates for digital ads typically rise. He identifies the major U.S. shopping holidays in order of impact: Black Friday/Cyber Monday (the highest), Christmas (second), the 4th of July (third), and Labor Day (fourth). He notes the specific date for Labor Day in the current year (September 2). The speaker then pivots to a promotional pitch aimed at coaches, consultants, and information‑product sellers, offering a service to manage their advertising so they can focus on business growth, and directs listeners to the website makemyadsgreatagain.com for more information.

Chapters

There's 2 other times that are generally increased, or that we see an increase in CPMs across the board, especially if you're advertising in the US. Number one is the 4th of July. I think the 4th of July is the, the, the biggest sale of the year after Black Friday and Cyber Monday. So you have Black Friday, Cyber Monday number one, Christmas number 2, then you have 4th of July number 3, in order of How, you know, how much they shake the tree, if you would. And then you have Labor Day in the US. So this year it's going to be September 2nd. So that's something to consider. Hey, are you a coach, a consultant, or do you sell information and you want to take your ads to the next level and you want to bring in a team that can help you do that so that you can focus on growing your business? And I have some great news. Go to makemyadsgreatagain.com. There's a message waiting for you there.