CPM rates spike on five dates: Black Friday tops the list, followed by Cyber Monday, Christmas, Fourth of July, and Labor Day. Advertisers should expect to pay more during these periods and plan budgets accordingly.
There's 2 other times that are generally increased or that we see an increase in CPMs across the board, especially if you're advertising in the US. Number one is the 4th of July. I think the 4th of July is the, the, the biggest sale of the year after Black Friday and Cyber Monday. So you have Black Friday, Cyber Monday number one, Christmas number 2, then you have 4th of July number 3 in order of how, you know, how much they shake the tree, if you would. And then you have Labor Day in the US. So Labor Day this year, it's going to be September 2nd. Okay, so that's Labor Day. So that's something to consider. So those are the 4 or 5 dates that we pay attention to.
