Google Ads targets people actively searching for solutions, like "best injury attorney in San Diego." Facebook targets based on past behavior. Intent-based platforms reach people ready to buy now, while behavior-based platforms reach people who might be interested later.
Google Ads, it's an intent-based platform. You're targeting on search engines. Even if you're targeting on YouTube, YouTube is a search engine and Facebook is a behavior-based platform. So when you're targeting on Google Ads, you're grabbing people, you're getting people that are closer to purchasing, that are closer to solving a problem because they're literally just searching for the stuff, right? They're actually searching, going out there and searching for best injury attorney in San Diego or something like that. They're closer to the finish line when it comes to taking action.
