Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Jack up the contrast of your videos. This trick will lead to the cost per lead dropping drastically.

19 Sept 2023 · 1 min

Watch on YouTube

0:30

In this short YouTube tip, the presenter revisits a previously shared strategy that dramatically lowered a client’s cost per lead—from $20 to $2—by simply increasing the contrast of video and image ads on Facebook and Instagram. Higher contrast makes ads stand out more on both mobile and desktop screens, leading to more clicks and a lower cost per acquisition. The speaker encourages viewers to follow for additional quick‑win marketing tactics.

I've been asked a lot about this specific tip that I gave a couple videos ago, so, so let me tell you how it works. I show this example where a client went from paying $20 a lead to $2 a lead just by doing this one thing, and you can do it as well. And here it is: jack up the contrast on your videos and image ads when you're running ads on Facebook and Instagram. This will make your ads pop a lot more in mobile phones and desktop devices, and you will get more clicks. And if you want more little strategies like this, make sure that you follow.