Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Keep on advertising, consistency leads to great achievements gained slowly over time. #shorts

16 May 2023 · 1 min

Watch on YouTube

0:39

In this YouTube short, the speaker shares his experience of binge‑watching and listening to Andrew Huberman’s podcasts, noting that the extensive exposure creates a sense of familiarity, trust, and "knowingness" about the content creator. He highlights that advertisers invest massive budgets—hundreds of thousands to millions of dollars monthly—because they understand that repeated exposure to a trusted voice can be leveraged to influence audiences. The monologue ties personal fandom to broader advertising strategies that rely on the psychological effects of consistency and familiarity.

Chapters

Right now I've been a big fan and consuming a lot of content from Andrew Huberman, which I think is a genius, by the way. And he's half Argentinian. Let me tell you that. That makes him super awesome because I'm Argentinian too. But the reality is that at some point I watched so much stuff from the guy, right? And I listened to all of his podcasts or most of his podcasts anyways. And then I can connect the dots and I can say, oh yeah, he said this at this point and he said this other thing at this point, other point. So this breeds this sentiment, this feeling of knowingness, right? And familiarity and trust and whatnot. So again, These people that are spending hundreds of thousands, even millions of dollars every single month on ads, they know this and they keep on advertising.