Keep on advertising. Costs to advertise are lowering.
In this short monologue, the speaker urges businesses to maintain or increase their advertising spend despite broader market pull‑backs. He explains that as large advertisers cut budgets, the cost of acquiring customers—measured in clicks, leads, and phone calls—has fallen sharply. He cites comparative data from late 2022 to early 2023 (and a year‑over‑year comparison) showing that advertising on platforms like Facebook and Instagram is now significantly cheaper. The speaker notes that the biggest brands have recognized this price drop and are actively “going on the attack,” doubling down on ad spend while many other companies are retreating or cutting marketing budgets. The core message is that there is a limited window of opportunity to acquire customers at lower cost, and firms should seize it by continuing to advertise.
