Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Keep on advertising #interesttargeting #lbroadtargeting #advertisingtips

2 Feb 2024 · 1 min

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0:44

In this brief video, the speaker advises coaches, consultants, information sellers, and personal brands on how to manage Facebook/Meta ad targeting. He emphasizes that when interest targeting or broad targeting is delivering results, advertisers should stay in that lane and increase the budget, as performance can vary—sometimes interest targeting outperforms lookalike audiences and vice‑versa. He notes that his agency is observing these fluctuations firsthand. For advertisers whose campaigns have declined over the past months or years, he directs them to visit makemyadsgreatagain.com, where a pre‑recorded message offers further help.

Chapters

If interest targeting and broad targeting are working for you, keep it up. Keep up your lane, keep increasing your budget on those targetings, because again, sometimes for some reason audiences work better than interest targeting, and sometimes for some reason interest targeting works better than lookalike audiences, okay? Which is exactly what's happening right now. We are experiencing that as well at the agency. Hey, if you're a coach, a consultant, or you sell information, or you have a personal brand and you're actively running ads right now but for some reason those ads are not working the way they used to, maybe 6 months ago, maybe a year or 2 years ago, go to makemyadsgreatagain.com. There's a message waiting for you on that page.