Facebook ad costs have risen sharply, making old funnel math obsolete. To stay profitable, you need to raise prices, improve conversions, boost offer value, or increase customer lifetime value through backend sales.
Here's a simple truth on marketing right now. If you don't adjust your funnel math, your ads will not work. I see a ton of entrepreneurs struggling with this because they kind of are operating with this old mentality when it comes to math. They're operating with the mentality and the math that used to work 3 to 4 years ago. And guess what? Facebook ads are more expensive right now. So if you want to make your ads successful, you need to upgrade your math. Maybe that is increasing your prices. Maybe that is increasing your offers. Maybe that is making your funnel convert better, or maybe that is increasing your lifetime value with backend offers. Whatever that is, make sure that you update your math so that you can keep on advertising successfully. And if you want more tips and tricks like this, make sure that you follow.
