Facebook lead ads keep users on platform but can cost more than they look. If a $5 lead has only 10% click-through on the thank-you page, your real cost per click jumps to $50. Test both approaches depending on ticket size.
The thing with lead ads, what I'm, what I'm seeing is that not a lot of people, not a lot of people will click out of Facebook. So, so for lead ads, Facebook is looking for people when you're selecting that option, that they're used to stay in the platform. So lead ads are the lowest possible friction that you can get, right? When you're running a low-ticket offer, like, for example, there's some people in the community doing DM ads to low ticket. So instead of lead ads, they do DM ads to low ticket, right? That seems to be working well. I haven't haven't personally tried it yet. Um, but I would still do links to a landing page because that will increase the quality of people clicking out of Facebook. You increase friction as well, which in a way, it's a good way, it's a good thing on these specific funnels. Uh, you can try them out, like lead out to a low ticket. The thing is that if you are paying, I don't know, $5 a lead or something like that, and only 10% of people are actually clicking on that thank you, on the lead thank you page, that means that you're now paying $50 a click, you know, because you, you are increasing the amount of steps that they need to, to take in order for them to land in your landing page.
