Lead Magnets Do They Still Work A 1M Case Study

Marketing and advertising can be complicated. What's most important? What should I focus on? Direct marketing? Email campaigns? Social media? Cold calling? With Marketing Atlas, you'll have a clear guide to get more leads, close more sales, and take your business to the next level. Welcome to Marketing Atlas. Marketing Atlas. With your host, Hernan Vazquez.

Today, let's talk about lead magnets and if they are still a thing and if they still work. And I want to share with you guys some really cool case study or, or success story for one of our agency clients and how they basically built their whole business based on a lead magnet. And I actually want to share with you 2 stories, uh, which are, which are pretty cool. So before I dive into that, I just wanted to invite you to this class that we put together. If you go to scaledriven.com/class, you will be able to get access to a class, a masterclass on what's working right now for Facebook ads in 2022, how we're running ads for clients and whatnot. It's completely free. It's a lot of value. It's 90 minutes long. So have that in mind, you know, pick up some spot in your calendar, just block it out and go to scaledriven.com/class. To consume it. It's amazing. It's really good. We're getting a lot of good feedback out of it and it's free. So if you're interested in that, go to scale-driven.com/class. Now let's talk about lead magnets for a second. And I've been doing this for, I don't know, 12, 13 years now. And the reality is that there's always been this thing about, hey, give away some free thing, give away a PDF, give away something and then make an offer, right? That was the whole idea. And the reality is that they still work. Like the main point is that These type of things still work. Something like giving away a cheat sheet, giving away a PDF, giving away a quick start guide, something like that. It really works. However, I want to tell you guys about a client, an agency client from ScaleDriven, that he basically took that to the next level. Okay, so he teaches people how to become coders, and he's awesome. We just had a strategy call, and they're crushing it, and everything is looking really well on their end, and we're helping them with their Facebook ads. and a little bit of, you know, taking a look at their sales funnels and all that good stuff. So we were talking about that, and we've been running campaigns for them for around a year now, and we've collected a decent amount of data, and they've had a decent amount of funnels, you know, throughout the last couple months, you know, the last 12, 18 months, they've been running several funnels. And what we realized, funny enough, is that their free stuff— again, their offer is how you can become a coder, okay? They're in a European country, where becoming a coder is a big thing because you can sell your services to the States and some other countries and they make really good money. So what we decided to do is to test all of these funnels, right? And one of these funnels that we were testing is straight up to book a call. So they have a book a call, it's a high-ticket coaching program, and they have a book a call funnel, right? So people will apply and they'll hop on a call with them and hopefully they'll close on the phone. So that has been kind of their bread and butter for the past however many months that we've been running ads to these this funnel. But something that we realized, and we just hopped on a call with them, a strategy call, which is something that we do for all of our clients, is something that we realized is that most of their closes, most of the people that are saying yes to their high-ticket coaching programs are not people that are coming straight up from the ads to book a call. Okay? They have a free course. They have a free course, which is amazing. It's like out of this world. It's like, I don't know, it's like super long, but still like super cool. And they'll teach you how to become a coder on the course. Right? Which is pretty cool. So they put a lot of effort into this course, this free course, and most of the people that are buying from them, most of the people that are coming in through their funnels and all that, they're coming through this free course, right? So when they talk on the phone with people, when they're reaching out to people, when somebody books a call and whatnot, most people are saying, yeah, I just went through your free course and your free stuff is so awesome that I say, yeah, let's just go ahead and do it. Let's take the plunge and let's invest in your program. Because your free stuff is so good. So this kind of goes against the rule of a PDF, a quick cheat sheet, something that consumes 5 minutes, you need to give them something that's consuming 5 minutes and whatnot. They took it to the next level. Again, they have a free course and that's their number one marketing machine that they have. And they're a small company and they're battling with this free course. They're going against some big guys in their country. They're winning. They're winning. So one of the things that we decided to do is to allocate more budget for the next couple of weeks up until the end of September, allocate more budget to this free course. And then use the book a call funnel that we have, that we have been running for cold traffic as a retargeting option. Okay? So if you go through a free course, if you visit, we also have some branding campaigns running for them, which they immensely increase how easy it is to close somebody on the phone because people are watching their ads first and then they're coming through the book a call funnel and it increases the conversion tenfold. But the main point is that they took it to the next level. So the bottom line is that yes, it works. They got a 2 Comma Club Award. last month, last year, and they're crushing it, okay? They're crushing it just because of these free courses. So what we're doing is we're pouring more gas on the fire. We decided to reallocate the budget mostly on these free courses so that they can reach out to everyone that completes, let's say, 50% of the free course, and we can keep on making them good money. That's the one example that I have. The second example that I have is I'm part of Russell Brunson's Inner Circle, and then this guy called Richmond, he's a boss And he's been actually showing us how he's providing a PDF. He's giving away a PDF. He focuses on coaches and whatnot. He helps them build and he gives away a PDF. And then the thank you page on the PDF is a Facebook group, right? So he has a PDF up front and then he has a Facebook group on the back. And then most of his book call sales and everything, they're coming through the Facebook group, which I think is pretty cool. But everything starts with a lead magnet. So the bottom line is this, okay? The bottom line is this. Lead magnets, they still work like crazy. A quick cheat sheet, a PDF, you can go as much as, you know, giving away the farm with your free content, and then people will reach out to you for support. A lot of people are kind of afraid or scared about giving away good value, but the reality is that, you know, if somebody just grabs your value for free and they are not buying your stuff, they will probably never buy from you, okay, in the first place. That's number one. What's number 2? What happens is that people don't understand the value of investing in themselves They're going to invest in your products, your programs, and all that just because of having you closer, just because of the support that you can provide. And basically, you can help them do it faster, cheaper, and with more fun, which is basically what we do. People that want to learn how to run Facebook ads, we teach them how to become world-class at running Facebook ads or getting better results with their campaigns in a faster, cheaper, and frankly, having more fun way. So if that's something that's interesting to you, and if you want to learn what's working right now when it comes to Facebook ads and lead magnets and all that good stuff and building a brand, Go to scale-driven.com/class. It's a free class, completely 100% free. It's 90 minutes long. There's a lot of good stuff in there. And at the end of it, you have an opportunity to work hand in hand with us if that's something that you want to do. So I hope that is helpful, guys. If you have any questions, reach out. If you have any questions, please post them in the comments below somewhere around here. Register for the free class, scale-driven.com/class. I'll see you guys really, really soon. Bye-bye.