Drop a pin on your service area, skip demographic filters, and run two separate campaigns: one for homeowners, one for contractors. Use Facebook's local lead generation ads to keep cost per lead low.
Yes. So, when it comes to targeting for local businesses, when it comes to targeting for local businesses, all you have to do, all you have to do for targeting is just drop a pin in the area. When you're, when you're setting up your ads, just select the area of influence that you want to target and don't do any other targeting because you're already limited by the area. If you do any other targeting, like if you're trying to target homeowners, or something like that on top of the, um, on top of the area, you're gonna be paying a lot of money to get a lead or stuff like that. Okay, so keep your targeting pretty open when you're setting up your ad sets. Now, you would be effectively running 2 different campaigns, one for homeowners and one for contractors, because the messaging is going to be different, the ads are going to be different. Okay, so on both cases, you're going to run 2 campaigns. I like to run— for local businesses, I like to run local lead generation campaigns or lead form. They're also called instant forms on Facebook, right? So you can run those campaigns to generate leads and to get estimates and whatnot. Yeah, but drop a pin in the area, target everyone in the area.
