An agency client worried about Facebook ad budget. The speaker explains why slow spending over weeks beats heavy upfront spend: early campaigns perform worst because the pixel hasn't learned yet, audiences aren't tested, and winning creatives haven't emerged. Patience lowers your cost per acquisition.
I was talking to an agency client today and he was stressed out because we were just starting a campaign, right? The first 30 days or something. We had a budget that he was kind of getting nervous with, right? So I told him, listen, I would rather have you advertising for a long time at a lower budget than having to burn out most of the fuel at the beginning of the campaign. Because when you're starting a campaign, you are literally getting the worst possible results. Pixel is not trained, You don't know what audiences are going to work, you don't know what creatives are going to work. So everything will be more expensive, your cost per click, your cost per lead, your cost per call. So my idea is to get you advertising for a long time instead of burning out the first 100 yards.
