Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Main Platforms And Facebook Ad Strategy

12 Mar 2023 · 0 min

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0:27

In this brief instructional segment, the speaker addresses a common question from students, clients, and online followers about whether Facebook ads can be run directly to Amazon product pages. While technically possible, the speaker argues it is not advisable for several key reasons: advertisers need to feed conversion data back to Facebook to improve pixel performance, and they should retain ownership of the advertising data they pay for. Directly linking to Amazon would impede these objectives, reducing the effectiveness of the ad campaign and limiting data control.

The first question that I get a lot from students and clients and people in our channels and whatnot is, can I run Facebook ads to Amazon, directly to Amazon? And the reality is that while you can, it is not advisable for a couple of reasons. Number one is you want to feed data back to Facebook, right? You want to make sure that the pixel becomes smarter and smarter and that you actually own the data because you're paying for advertising, so you want to own the data.