Frank, a data obsessive, shows why marketers should focus on one or two key metrics tied to ad spend. Tracking the right numbers lets you scale campaigns confidently and guarantee ROI.
Frank was a data geek. You know, he would eat data. He would like go through all of the data that we had collected, and then we will come up with strategies to get better, better customers and more results and whatnot, both for him and his clients. And that's when I realized the importance of data and understanding, you know, the one or two most important metrics that have to do with digital marketing, especially since we were advertising. We were advertising a lot. And then we needed to have a positive ROI, a positive return on that investment. And I realized that just by paying attention to just a handful of good metrics, then you can scale an advertising campaign, you can scale the brand.
