Maximizing what's already working

Here's something that I learned after working with some of the biggest names in the advertising industry. Here it is: stop overcomplicating your marketing. I know that it sounds sexy. I know that you want to go out there and try a million different things and try this funnel and this other funnel and this advertising campaign and this platform and whatnot. But something that I learned after working with some of these guys is that they double down on what's already working and they try to maximize that as much as possible. For example, the other day I was talking to a client and he was like, hey, we're doing pretty well on Facebook. Should we go out there and start advertising on TikTok? And my answer was no, you should go out there and spend 10 times as much money on Facebook versus going out there and trying to learn a new platform. So stop overcomplicating your marketing. If a campaign performs, scale it until you break it and just sell more stuff to those people that are coming in. And if you want more tips and tricks like this, make sure that you follow.