ScaleDriven's method: launch video ads with multiple hooks, find the two that perform best by clicks and cost-per-purchase, then re-record those winning hooks in new locations and lighting to build a bigger pool of proven creatives.
Here's another really cool Meta ads hack that you want to know if you want to increase your performance. And this is something that we do at ScaleDriven all the time for our clients. What we do is this: once we launch video ads, we collect data and we realize and we find out which of those video ads are performing the best. Let's say that you come up with 5 angles or 5 hooks or something like that. You record them, you upload them to Facebook, and you start running them as ads. Then you will realize that 1 or 2 of those video ads will actually get better results, better clicks, better leads, better cost per purchase, everything. So what you want to do is you want to grab those videos and re-record them in different locations, in different angles, with different lighting, with different backgrounds, so that way you already have a hook that's already working and you can grab these videos and create a lot more videos that are bound to work because you have already tried them and tested them. And if you want more tips and tricks like this, make sure that you follow.
