Meta's Segregated Event Measures lets advertisers track web and app conversions on iOS 14+ devices without manual setup. iOS 14's privacy changes broke traditional pixel tracking, so Meta now models conversion funnels automatically using pixel data and server-to-server information.
Meta Segregated Event Measures is a protocol that allows for measurement of web and app events from people using iOS 14 and later. Remember that iOS 14, this was around 2020 where iOS 14 went out, and then with that it created a lot of issues with pixel communication, right? So basically the aggregated event measurement tab in Meta Events Manager has been removed because you no longer need to configure your web events. Basically, if you have Pixel installed, and if you have third-party tracking or again server-to-server data, Facebook can understand, can model what your funnel is going to look like, right?
