New Strategy To WIN At Your Facebook Ads Game 💰 [Do this in 2019!]

Yes, today, welcome to this livestream. And as usual, I'm gonna try to be on several places at the same time. In fact, I'm also recording audio because I had an idea today that I'll be implementing shortly. And yeah, I just wanted to, you know, go ahead and be a little bit more productive with my time and whatnot. So that is, that is what's up. So I hope you guys are super well today. Hello. And the main idea is that I might turn this into a podcast episode or an article, whatever that is. So that is something that I want to share with you guys. So let me go live on the page, and I think we should be live on YouTube as well. So we're live on YouTube and Facebook there. We're live on the Instagrams here, so we should be good to go. So let me share this on the Facebook group. If you're not part of the Facebook group, I would strongly recommend that you join. So I'm gonna share that in a minute with the Facebook group. Boom! So there we go. All right, we are cranking. How are you guys? I hope you guys are super well. I have some really cool stuff to share with you guys today, and I hope that you enjoy that. The reality is that Facebook ads have been kind of becoming harder and harder, right? Even when we are like on— right now we're on a dip, like things are getting less expensive in terms of Facebook Facebook ads, right? We went through Q4, it was super expensive, but now it's not as expensive. That's why we're scaling back up all of the campaigns. So what I want to show you guys is kind of a strategy that you can use. It doesn't really matter if you're using it during Q4 or during all year round to actually win at Facebook ads, to actually build your audiences so that you can decrease your cost and basically get more sales and leads. So that's fine. All right, and that this is something that we're doing that is doing pretty well. What's up, Steph? How are you doing? So here's what I wanted to show you guys, um, and here's the thing. Here's what most of us do, right, when it comes to launching Facebook. The reality is that most of us, what we do is to go out there and try to target these big interests. All right, so let's say that I wanted to sell my book, whatever, um, my Perpetual Profits book. So what I would do is to go out there on Facebook ads, and what I would try to do is to target interests Like for example Tony Robbins, right? Or I don't know, Frank Kern or Gary Vaynerchuk or Tai Lopez or digital marketing or entrepreneurship and all of those different interests. And the reality is that most of like everyone and their mother are already targeting those interests, right? Like everyone is targeting those interests. So that increases competition exponentially for those specific interests. Now this strategy that I want to share with you guys, it's not only a better approach, it takes a little bit more time because you're targeting, you know, you're doing this for the long term, but also it will allow you to create your own audiences so that it makes more sense in the long run. What you want to do is the following. What you want to do is the following. You want to go ahead and create content like this content that I'm putting out right now. It could be videos, it can be audio. Right now you can publish audio only on Facebook. Or it can be a blog post on your blog, right? So, or it can be a motivational quote on your Facebook page. It doesn't really matter. The main point is that the content is really good, that it's really valuable. Hey, what's up? How are you? So, um, that's, that's the main point, okay? The main point is that the content is really valuable, that you can create an actual, uh, that you can create an actual blog post that is delivering good value. And you will push that type of content, that content, to those audiences that people are, you know, that, that you deem that is your target market. Like, for example, instead of going out there for the kill and trying to serve a conversion ad to people like Tony Robbins, for example, instead of doing that, what you want to do is is to— I'm doing good, thank you, thank you for asking. So instead of doing that, what you wanna do is to push this content to these type of audiences, right? To Tony Robbins, to Gary Vaynerchuk, Frank Kern, Tai Lopez, and whatnot through campaign objectives like clicks or landing page views, all right? So that's what you wanna do. Landing page views, clicks, or even engagement. Engagement works really well at this point, even further for videos. So that's the first thing that you want to do. All right, so engagement, um, campaigns, or landing page views or clicks. Once you do that, you're kind of farming these audiences. What do I mean? I mean that you're going out there, you're targeting these folks with something called non-threatening type of content Right, meaning people that see your content will not need to take any other action than to consume that content, right? So you're going out there to those audiences and you're mining those audiences. Now you can turn those audiences into your own audiences. You can go ahead and create custom audiences based on engagement on your Facebook page, based on website visitors, based on video viewers, right? And now the good news is that those audiences that were really big initially Now they become your own audiences. Now anyone— nobody else can actually target those audiences because they're yours, right? That's the good news. They're your audiences, and now they become your own audiences, and now you can target them. And the cost per 1,000 impressions, the cost per lead, the cost per click, etc., etc., tends to decrease dramatically. All right, so that is like a 2-step approach that you can take right now. So the way it works, once more, is you go out there to these big audiences— Tony Robbins, Frank Kern, entrepreneurship, or whatever your audience is— you go out there, you target them with your ads, with your content, with your videos, with your blog posts and whatnot, through engagement campaigns, landing page views, anything that is not necessarily conversions. And for videos, for example, engagement works really well. For, you know, if you have blog posts You can do this with, um, with engagement, with landing page views, and then you retarget them. You create your own audiences, and now you can present them with an offer. This 2-step strategy has allowed me to build massive audiences, create a lot of goodwill in the marketplace, and at the end of the day, you know, be pretty cool to people and sell without being salesy because you're offering your best foot forward. All right, so I hope this helps. I hope this makes sense. If it does, Go ahead and share this or comment, or thank you for all the guys that are joining live right now. Thank you guys, you guys are awesome. So thank you for being here. And if you want to know more, if you want me to actually help you out implementing something like this for your company, go to growthleague.net and apply. Read that form and apply there. Somebody of my team will contact you and we can hop on a call and decide if this would be a good fit for you, right? So I hope this helps. If it does, go ahead and share this, and I'll see you guys in the next livestream. Bye-bye.