Facebook advertisers using five-year-old calculations are losing money. The platform, costs, and metrics have all shifted, so you need to recalculate your funnel numbers and ad math to stay profitable.
Do you really think it's smart to start the year without having changed your Facebook ad strategy? This is what most Facebook advertisers are struggling because they haven't updated their math. They haven't updated their strategy. They keep on operating with the same math and the same strategy for the past 5 years. And guess what? Facebook has changed. The math has changed. The numbers have changed. So you need to update the math to actually make your Facebook ads work again. People that were crushing it 3 years ago, they now realize that it's much more expensive to run their ads and they haven't updated their math. So things do not work for them anymore. So make sure you update the numbers, you update your strategy, and most importantly, you update the math in your funnel. If you want to get more tips like this, make sure that you follow me.
