No targeting campaings #abtest #mediabuyer #roi
16 Sept 2023 · 0 min
0:21
The speaker explains that maintaining ongoing advertising campaigns, rather than intermittently starting and stopping them, leads to better results over time. This improvement is attributed to two main factors: first, repeated exposure increases consumer familiarity and trust in the brand, assuming the product is of good quality; second, the Facebook Pixel’s learning algorithm optimizes ad delivery as it gathers more data from continuous campaigns, enhancing performance.
