Removing the video sales letter from your funnel might boost conversions on impulse buys. The speaker tested both versions and found the non-VSL approach won on cost-per-acquisition. Split-test yours to see which performs better.
Yeah, dude, uh, just works better, you know. Maybe I suck at video. Really? And yeah, maybe I suck on video and people are just like— but I split test it. Like, here's the thing, some people are like masterful at videos, you know. I, I work with Krista Major, she's amazing on video. I work with Dan Henry, he's great on video, right? There are these like amazing personalities that they'll suck you in, right? Like Alex Hormozi, they'll suck you into the video and then 2 minutes later you're just, take my money. You're like that, right? But in my case, it's more about the offer. I'm making it more about the offer. And again, since I'm seeing— since I'm trying to get an impulse buy, you know, generally speaking, if I take out the VSL element, it just increases. It just increases conversions, at least on my end. You can split test this, but what I'm telling everyone is try both versions and see which one is getting you better CPAs, if that makes sense. So makes a lot of sense, bro. Appreciate it. Thank you so much.
