A marketing offer that stops converting isn't dead. Most of the time it failed because of bad creative or poor execution, not the offer itself. Diagnose what went wrong, fix the assets, and test again before you rebuild from scratch.
Before we say this offer is dead and we cannot run it ever again and we want to, we need to rebuild the whole thing. What I found is that that's rarely the case. You know, that's rarely the case. So if these offers were working well, you know, a couple months to a couple years ago, they were self-liquidating, all of that. There's a high chance that they will work well again. We just need to figure out what happened so that when you relaunch them, they didn't work, right? So that's the first thing. And 9 times out of 10, that has to do with the creatives and maybe some of the things that we're doing now.
