Low-ticket funnels optimize on a 7-day window because buyers decide fast. High-ticket offers ($5K-$25K) need longer windows and more email nurturing since the consideration period stretches out. Match your optimization window to how long people actually think before buying.
So what do we do with acquisition funnels? Well, the, the window, the optimization window changes for a low-ticket acquisition funnel versus a high-ticket VSL funnel. Why? Because again, this is an impulse buy and we're looking to recoup the investment that we made on ads as fast as possible. So what do we do? We go to the Ads Manager and we will optimize based on a 7-day rolling window and sometimes a 14-day rolling window depending on how many emails we're sending, if we have other retargeting campaigns. But generally speaking, For a low-ticket acquisition funnel, we will run on a 7-day rolling window, okay? And we will optimize based on a 7-day rolling window, and that's kind of our benchmark for acquisition funnels, okay? Because again, these are mostly like impulse buys. People see an ad, they see an ad, and then they might buy or not. And of course they might need a little bit of nurturing, but it's not as much nurturing as somebody that's going to spend $5K, $10K, $15K, $25K with us, okay, or with a client.
