Businesses with long sales cycles need third-party tracking tools like Hyros or AnyTrack because Facebook's pixel loses visibility after a few days. Without them, you can't attribute conversions that happen later in the funnel, so you won't know which ads actually work.
The longer your sales cycle is, the more critical and important it is that you have proper tracking, especially a third-party tracking software like Hyros or AnyTrack or something like that. Why? Because the longer the time is between somebody clicking on an ad versus somebody taking action, the least visibility you will have on the Facebook Ads dashboard, right? Because Facebook Pixel goes blind after a certain amount of days. Especially for high-ticket VSLs. So that's number one, the first thing to consider. You must have a third-party tracking software to actually tell you which ads are working and which ads are not working, which is not something that you're going to achieve just by using Facebook Ads dashboard alone. Hey, are you a coach, a consultant, or you sell information and you want to take your ads to the next level and you want to bring in a team that can help you do that so that you can focus on growing your business? Then I have some great news. Go to makemyadsgreatagain.com. There's a message waiting for you there.
