Early-stage companies should build organic reach first through social media and content, then add paid ads once they have traction. Organic is free but slow; paid advertising accelerates growth when you have an audience to scale.
Organic reach, right, versus, you know, spending the money and things like that, you know, standpoint. Is that something that you believe in really trying to go for organic reach first and foremost, or is that something where you say, look, we're going to parallel it, you know, do parallelism or something like that?
Yeah, no, that's a great question. I think when you're just starting out, when you're not making a lot of revenue from your business, I think that organic is the way to go because you're always paying for your traffic. You know, there's no such thing as You're either paying with your time or with money, right? So you're either paying with your time, you know, posting on social media or uploading content or trying to rank on Google. You're always paying with your time. I like advertising because it accelerates everything, right, with a little bit of money. But at some point, most of our clients come to us when they have— again, they have some traction. That means that they might have a community of people, they might have social media following, they might have a small list, and they want to take it to the next level. I really like to combine both.
