PAID ADS VS REFERRALS
8 Aug 2023 · 0 min
0:22
Referrals and networking build trust but don't scale. Paid ads let you buy as many customers as you want once you know your cost per acquisition. That's how you grow fast.
Referrals and networking build trust but don't scale. Paid ads let you buy as many customers as you want once you know your cost per acquisition. That's how you grow fast.
The reality is that when it comes to referrals, when it comes to networking, when it comes to boots on the ground, that is, you know, those are great, but they're hardly scalable versus understanding your cost to acquire a customer through paid advertising. For instance, you can get as many customers as you can get, so you can scale a lot faster.
