Pay Attention To Your Unique Outbound CTR...
25 Mar 2023 · 1 min
0:42
If your Facebook ads aren't profitable, check your unique outbound CTR. Above 1% means the ads work and your funnel is the problem. Below 1% means the ads need fixing.
If your Facebook ads aren't profitable, check your unique outbound CTR. Above 1% means the ads work and your funnel is the problem. Below 1% means the ads need fixing.
The next time that you get caught with a non-profitable Facebook advertising campaign, here's something that you can try. Just add another column into your Facebook Ads dashboard that's called unique outbound CTR, unique outbound click-through rate. This one metric can tell you if your ads are the problem or your funnel is the problem. If your unique outbound CTR is over 1%, your ads are not the problem. People are clicking on the ads, and that's the job of the ads, is to actually drive the click. If you want to get really successful with your Facebook ads and learn how to launch and create Facebook ads that work every single time, go get a copy of my $100 Million Framework.
