The Facebook pixel matters more than your fan page or ad account. You can run ads from a blank page with no posts, swap accounts and pages around, but keep the same pixel to maintain your audience.
But what matters the most is not necessarily the fan page. What matters the most out of all of these, and not even the ad account, I would argue, what matters the most is the pixel. That's the thing that matters the most. Okay. So can you run from the same ad account with the same page? Yes. But the pixel, it's going to be different because it's a different audience. It's a fundamentally different audience. As long as you have the same audience and you're selling to the same audience, then you can keep the same pixel. What matters the most is the pixel. Then the page, the ad account, those things you can test. You know, you can definitely test.
And when you're making a new page, like fan page, are you posting anything in there or you just leave it blank? No, just leave it blank. I see some people go inside and, you know, they start commenting like, this is, you know, this is false, nothing on the page, blah, blah, blah.
I mean, no, we've started a lot of like faceless or publishing offers with brand new pages and no problem. Like most people, like some people will, some people will check you out, some people even follow you. But, you know, that's— Yeah, no, no post on the fan page. No, generally I don't. Generally I just, I just start running ads. And then if you want to grow the page because it's growing and whatnot, then you can create kind of a, if you want, um, you know, a content strategy around it, but I don't, I generally don't, don't bother.
