In this short dialogue, Speaker B explains that using a Facebook post ID allows advertisers to reuse the exact same ad across multiple campaigns and objectives—such as video view or engagement campaigns—while preserving all existing engagement data (comments, likes, etc.). By pulling the post ID, the ad is shown to new audiences without creating a new creative, enabling efficient scaling. Speaker A confirms understanding.
When you use the post ID, does that help the— does it help Facebook know, like it's taking the existing information it has from that ad and it's using it even though it's underneath a new campaign? And then you have the existing comments and stuff like that too.
In fact, when you grab the post ID, you're showing the exact same ad basically to more people. And by the way, you can grab the exact same post ID and run it in many different types of campaigns. You can run it on a video view. Engagement campaign, on this campaign, that campaign, but it's always going to be the same ad that you're showing to other people. Does that make sense? That's why we grab the post IDs.
Yeah. Okay. Okay. That's helpful.
