Principle of reciprocity #reciprocity #advertisingtips #roi

Make your ads as helpful as possible because there's several levels to that. Let's say that you are thinking about starting a dog walking business, right? And you're thinking about doing that. And then the first thing that you can do is to start putting out really good content about dog walking, not because you want to teach people. Of course you want to give away the good stuff, right? But there's a couple of things. Number one is that people will feel more comfortable giving their dog to you because you seem to know what you're doing. Number one. Number 2, there's the principle of reciprocity. There's a great book by Robert Cialdini called Influence. It's a fantastic book. Talks about, you know, basically what makes us human. One of the principles is the principle of reciprocity, right? When you're putting out good content, what happens is that this could be in the way, in the form of articles, it could be in the form of video. I recommend video, you know, but it can be in the form of a podcast. The main point is that when you're putting out good content to your ideal niche and to your ideal demographic, you get reciprocity back.