Test 3 to 4 different offers over 3 to 4 months before building your sales funnel. Only deploy the full funnel around the offer that actually converts. This saves you from building a course and assets around something nobody wants.
And once we had a proven offer, a proven offer on the front end, then we deploy the funnel. Okay? Now, we did this with probably 4 offers over the past, let's say, 3 to 4 months. We did this with 3 or 4 offers and only 1 offer actually started performing really well. And 1 offer was validated, quote unquote, by our offer testing framework. So when that offer is validated by our offer testing framework, guess what? Move to the next stage, which in that case would be building the funnel, building the course around it, building everything, because now we have a proven offer that works.
