Record your ads vertically on a phone for Facebook and Instagram. Native vertical videos blend into the feed where people are scrolling socially, not shopping, so they get higher engagement and better results than landscape ads.
So here's a little trick that my mentor showed me when I was starting with social media ads that made all the difference. And here it is, use vertical video ads. So record your videos like this when you're recording ads, record them vertically in your phone. Then you can run those as ads, especially if you're running ads on Facebook and Instagram. These ads tend to work really well because people are not on Instagram or Facebook to basically buy anything. They're there to hang out and to check with family and to have a good time. So if you record what we call quote unquote native imagery or native videos, your performance on the video ads will be much better.
