High-ticket coaches often fail at scaling because they build either an acquisition funnel or a monetization funnel, not both. You need leads flowing in from low-ticket offers and a sales team closing high-ticket deals on the back end. Without both halves working together, ROI collapses as you spend more on ads.
The issue with a lot of high-ticket coaches and whatnot is that they might or might not have an acquisition funnel, and if they do, they're not able to scale because they're lacking the other 50%. The other 50% is right here. It's this monetization funnel. This is where your high-ticket offers come to play. This is where your backend comes to play. Now, can you make money? Can you get to seven figures a year with just a monetization funnel? You bet. Can you get to seven figures a year with just an acquisition funnel? Of course you can, right? The problem is that as they start scaling their high-ticket funnel ads, their ROI goes. And also the sales process becomes harder. So something that we need to have in mind is that these funnels work hand in hand. If you're having issues scaling your high-ticket funnel offers, then adding an acquisition funnel, adding a low-ticket type of funnel might help you a lot versus if you just have an acquisition funnel and for some reason you're not able to scale, then adding a monetization funnel on the backend might be a good idea. This is where your sales team comes to play.
