Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Rule of momentum #consistency #advertisingtips

29 Dec 2023 · 1 min

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In this short monologue, the speaker explains how the "rule of momentum"—the idea that the first million is the hardest and subsequent growth becomes easier—applies to advertising, especially when pre‑selling a film. By leveraging existing audiences, data assets such as pixels, buyer lists, and previous purchasers, marketers can avoid starting from scratch and launch campaigns more efficiently. The speaker emphasizes offering the new film to everyone who bought the first one, using those built‑in assets to hit the ground running.

Chapters

people say that your first million is the hardest one, and then the second and third becomes easier and easier. That's true. And the rule of momentum also applies to advertising. Why? Because you have all of these audiences right now that you can pre-sell your film to. And it's much easier, right? It's much easier than starting from scratch. Because when you start from scratch, you're starting from scratch in every sense of the way. You have no cloud, you have no pixelated, you have no list, you have no buyers. But a buyer is a buyer is a buyer. So offer it to everyone that bought the first film in the first place. And then you can start hitting the ground running.