Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Run detective campaigns

27 Jul 2023 · 1 min

Watch on YouTube

0:50

In this short marketing segment, the speaker explains that many clients are unsure of how much they can or want to pay per customer. To address this, the agency runs a "detective campaign" aimed at uncovering the true Customer Acquisition Cost (CAC). The speaker emphasizes that CAC is one of the two most important advertising metrics, outweighing other figures such as cost‑per‑click or cost‑per‑lead. If a business does not know its CAC, the speaker notes that time and money must be invested to determine it, positioning the detective campaign as the essential first step in understanding acquisition costs.

Chapters

Many of the people that come our way, they might not know, right, how much they can pay or how much they want to pay per customer. So they come to us and they say, wait, well, how much do you say? Well, at that point, what we do is we run what's called a detective campaign, because that's one of the 2 most important metrics that you can pay attention to when it comes to running advertising is how much you're paying to acquire a customer, right? Mm-hmm. There's a lot of additional metrics and sometimes it can get overwhelming. You know, it's your cost per click or cost per lead or this and that, the other thing. But the number one thing that we pay attention to, or one of the 2 things that we pay attention to, is your cost to acquire a customer. If you don't know that, then we will need to spend some money and some time understanding how much we're going to pay to acquire a customer.