When you double your daily ad spend from $500 to $1,000, your CPA will rise but shouldn't double. ROAS typically drops from 2.0x to around 1.2x, though it should stay above 1.0x. Improve your average order value before scaling aggressively.
Now, if you want to go from $500 a day to $1,000 a day, then your CPA might, might go a little bit out of whack, right? So go through those 2 videos. And then what I would focus on if you want to scale is to try to increase that average order value. Because when you scale, you know this, your CPA is going to go up, but it shouldn't double. Yeah. It shouldn't go from— and again, it depends on how much, how fast you're trying to scale. Right? Because you can go from $500 to $750 maintaining kind of the CPA where it's at, maybe a little bit higher. So maybe you will go from 2x ROAS to 1.7 or 1.5. And then if you want to go to $1,000 a day, you might go to 1.2. So it shouldn't really— it shouldn't really go under 1. I think that we might have a bottleneck with the average order value, you know? Okay. So that, that might— that's the one thing that I like to focus on before I'm able and willing to scale more, if that makes sense.
