Server-to-server connections between funnel builders and Facebook give you data close to what ads manager shows, but they miss backend sales like calls and upsells. For low-ticket funnels that's fine. For anything with higher-ticket backend offers, add an attribution platform like Hyros or RedTrack to track the full customer journey.
Correct. I have GoHighLevel talking to Facebook directly. Yes.
Okay. Does it work the same for ClickFunnels? Is it also—
Yeah, as long as you, as long as you're using server-to-server or KPI connection, those numbers will be pretty accurate. It's not gonna be like 100% accurate. I think that nothing is, but they will get you pretty close. So if my ads manager is showing, I don't know, 100 buyers for the past 2 weeks, I can go to my funnel and then I can see, oh yeah, maybe we got 102 or 99 or 98, but they're pretty close. Yeah.
Yeah. Like accurate enough that you don't feel you need to add third-party tracking software?
Yeah, that's a good question. So for low-ticket funnels, for low-ticket funnels, I'm pretty happy with GoHighLevel or ClickFunnels talking directly to Facebook. Now, once you want to optimize for, let's say, backend sales, right? Once you have, let's say, a backend sales process like, oh, people are going to jump on a call and they're going to buy a high-ticket thing on the backend. At that point, then it becomes more important to get something like Hyros or RedTrack or any track coming in because not only you want to optimize for frontend sales, but you also want to take a look at backend, you know, whatever it is that's happening on the backend. So at that point, I would recommend you to get Hyros or something
