Acquiring customers costs money through ads or time through organic work like SEO. The speaker argues time is the more valuable resource, so choose your channel based on whether you can afford to spend money or time, not which platform is trendy.
So in order for you to know, hey, should I be advertising on Facebook or should I go somewhere else? The reality is that no matter what you do, if you're in business, you're going to pay to acquire a customer, whether it is with time or with money. If you're doing organic stuff, if you're doing outreach, if you're trying to grow your YouTube channel, your Instagram profile, if you're doing the organic stuff, SEO, you're not directly paying with money, But you're paying with your time, which is exactly the same thing. I would say it's even more expensive, right? Because money replenishes and time doesn't.
