Hernan Vazquez argues that free traffic doesn't exist because it costs time or money. Paid traffic lets you validate ideas in weeks instead of months, with typical ROI of 70-100%. He recommends starting with paid ads to gather data while building organic channels in the background.
Should you focus on growing your free traffic or trying to master paid traffic? Let's find that out on this video. Hey guys, what's up? Welcome to another video. This is Hernan, and welcome, welcome, welcome to the channel. If you're new to the channel, thank you for watching this. And if you have been around for a while, thank you for all of the support, everything that you guys have been giving to this channel. It's been great so far. So I had a question on my Facebook group that you can see back here. I have my Facebook group here, which is free to join, by the way. And one of the questions that I get pretty much every day, or every week I should say, is should I focus on growing my organic traffic or should I focus on growing my paid traffic? So I kind of wanted to touch base on what do I like to focus on and then moving from there. So the reality is that right away the bat, I don't believe in free traffic. I don't think there's such thing as free traffic. I don't think that— because you're either paying for with money or you're paying with your time, right? If you're trying to, I don't know, grow your Instagram profile or you're trying to grow your YouTube channel or you're trying to grow your Facebook page or you're trying to, you know, grow organically, grow the visitors that come from Google and whatnot, you are spending resources, right? You're spending time, you're spending energy on making that happen. Now the reality is that you— it's harder to to account for that traffic because it's usually our time, right? And if it's a project that you really like to do, then it doesn't feel like working, so you keep on doing it, and then you have some traffic and you say, whoa, this is free traffic, but in reality you put a lot of effort into it. Now, on the other hand, the way it works with paid traffic is that you need to know your numbers to the T, or at least you need to be willing to lose some money in order to know your numbers, buy data, and then going from there. So for example, most people try to run a Facebook campaign and it usually doesn't work. Like 9 times out of 10, when you start running a Facebook ad campaign, it will not work. Why? Because the reality is that when you're going into Facebook ads or Google ads or YouTube ads, whatever that is, you're buying data. You're buying data from the provider, whether it's Facebook, Google, etc., etc. So I usually say that between $2,000 to $3,000, depending on your marketplace and your, um, your price points, will be strictly, um, aimed to get data from those providers, so have that in mind. Now the reality is that I love paid traffic just because of the fact that it's faster, okay? Now it allows you to test things faster, it allows you to test images, to test messages, to test headlines for example, to test images, to test price points. Did I say to test images? Yeah, I said it like 3 times now. But it allows you to test stuff much faster, okay? Let's say that you are launching a brand new funnel for your company and you don't know if it's gonna work, you have 2 options. You can either wait 6 months or 3 months or whatever unless you already have a platform, right? But you can wait 6 to 3, you know, 3 to 6 months to actually make it work, or you can get data in 4 weeks, right, instead of like 3 months. So that's why I like paid traffic so much. However, here's the thing. We have the luck right now that we don't have to choose. Yeah, you don't have to choose in either or, paid traffic or organic traffic. In fact, the more that you develop your organic strategy, the better paid traffic works. So for instance, let's say that you're trying to have a successful Facebook ads campaign, right? And the minute you start advertising on Facebook, your organic reach will also grow. Your Facebook page will get more likes, your engagement will go through the roof, and you will get a lot of stuff going on. I have a client right now that we are spending anywhere between $3,000 to $5,000 to $7,000 per day on Facebook ads. And the reality is that we try to track Facebook ads as much as possible, but here's the thing, he's getting so much organic momentum on his Facebook page, on his Instagram profile, on his email list, etc., etc., that we know for sure that we are having an impact that it's hard to track on Facebook Ads terms, but we're having an impact on his brand just because of the fact that we're spending so much money on Facebook. Granted, we're making the profit, you know, in 30 days we make our money back. We have anywhere between a 70 to 100% ROI, you know, depending on the month, depending on the pricing and whatnot, but There's a lot of other unaccounted for sales that we know for a fact come from Facebook because of the fact that he's getting a lot more likes, a lot more shares, etc., etc. So my advice if you want to go after growing a business is stop choosing. Do not choose. Focus on paid traffic at first. I know it's hard for you to understand this because most people are saying, yeah, with free traffic you can make millions of dollars, and that's the case, but it just takes so much time and you need to work 3, 4 times as hard than with paid traffic. Have data like that. Now, if you do not have money to run paid traffic, you need to unfortunately get a job or get a part-time job so you can afford your ads and whatnot. And then as you start seeing traction, then you can divert into, okay, I'm gonna post organically on my Facebook page. Okay, I'm gonna upload videos to, you know, my Instagram profile. I'm gonna do this, I'm gonna do that. So I think that paid traffic is the best way to kickstart any project and to accelerate the growth of any project at any given time. It doesn't really matter what your industry is, but be willing to spend some money to get some data and make informed decisions while you work on your free traffic strategy on the backend. All right guys, so I hope this helps you clarifying some stuff. If you need more answers, if you have more questions, there's a lot of new stuff going on. What platform should I use? Why my Facebook ads are not delivering? There's a lot of good stuff on this YouTube channel so you can subscribe, and if not, You can come and join the free Facebook group. It's 100% free, and I would love to have you guys there. All right, so I'll see you guys on the next video. Bye-bye. Bye-bye.
