WooCommerce lets you collect detailed visitor data through the Facebook Ads pixel. Shopify's email integrations let you build custom audiences based on how people engage with your emails, which sharpens your ad targeting.
If you're running WooCommerce, there's also a big win. You can tie WooCommerce to your Facebook Ads pixel and you will get a lot of data coming back in. So either Shopify or WooCommerce are really big wins if you're into ecommerce. And then not only that, but for Shopify you have a couple of email providers. I think one of the biggest ones that can create custom audiences based on the way people behave with your emails, which is also pretty powerful if you have a good advert testing campaign running on Facebook.
