Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Spend JUST $5/Day on this GENIUS Facebook Ad Campaign

15 Dec 2022 · 1 min

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In this segment, the presenter introduces the "5x5 method" for improving Facebook and Instagram ad performance. The approach involves having a client create five videos, each exactly five minutes long, and running each as a video‑views campaign with a modest $5 daily budget. The purpose of the five videos is to test and identify which creative drives the highest consumption, while the five‑minute duration is chosen as a sweet spot for Facebook/Instagram—long enough to engage viewers but short enough to fit platform norms. The campaigns are set up as video‑views ads, allowing the marketer to gauge audience interest and optimize based on real‑world consumption data.

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Here's a strategy that we call the 5x5 method to make your Facebook ads work better. Now, why do we call it the 5x5 method? It's really simple. What we do is we ask our client and we guide them through the process. We script these videos for them, but what we do is we ask our client for 5 videos that are 5 minutes long each. So 5 videos, 5 minutes long, and we usually run them at $5 a day. So why videos? Why would we run 5 videos on Facebook that are 5 minutes long and we'll run them at $5 a day? By the way, we run them as a video views campaign. The reason we do this is pretty simple. First off, we need 5 videos. And the reason why we need 5 videos is because we want to try and test which of these 5 videos is going to have the better consumption. We want them 5 minutes long because that's kind of the sweet spot on Facebook. Again, when we're running these campaigns on Facebook and Instagram, this is not YouTube that you can run like super long-form content. Facebook and Instagram, the content you can run there tends to be shorter. So 5 minutes long, it's usually a good balance between short videos and long enough so that people will stay consuming that video.