Facebook shows a thumbnail for a split second before video ads autoplay. Testing different thumbnails can boost click-through rates, extend a video's lifespan, and improve lead quality. Most advertisers skip this easy win.
Believe it or not, Facebook will show a thumbnail for like a second or for half a second and then it will start auto-playing the video depending if you're on a mobile phone or if you're on a computer or whatever. So what happens is that if you split the thumbnail, you can increase your CTR. You can increase the amount of people that are clicking on your ads. And this is something that not a lot of advertisers do or know how to do. It's as simple as if you have a working video, just change the thumbnail. See how that works. In fact, you can try with one of your best images. You can use that as a thumbnail of the video and now you have a working image with a working video and it works really well. So you can change the thumbnail and that will also give you more lifespan on that video that's working well. So split testing thumbnails in your Facebook ads can really increase the quality of the leads that you're getting and the performance of your Facebook ads.
