Stop selling directly in Facebook ads. The speaker, who has spent hundreds of millions on the platform, says the best ads give genuine help and build authority first. Value-driven content gets more reach and trust before you ask for the sale.
If there was just one piece of advertising knowledge that I could just airdrop from my mind to yours right now, it would be this: stop running your ads the traditional way. What does this mean? Really quickly, somebody will put a Facebook ad and they will say, this is awesome, go visit here, or get this free thing, go check it out, or I just recorded a new presentation, go check it out here, or Here's a 20% discount, go buy this thing here. Here's something that we found after spending hundreds of millions of dollars on Facebook advertising is that the best type of content that you can put out to advertise is helpful content. Your ads, they need to be as helpful as possible because that content is the one that has the most amount of reach and you want to create authority before people land on your website. I hope that this is helpful. If you want more marketing tips, make sure to follow.
