In this solo‑host YouTube episode of “Live with Hernan,” the presenter warns marketers that many Facebook ad campaigns waste money because of four common mistakes. First, advertisers try to sell the product directly in the ad instead of selling the click that gets users to engage. Second, they pick the wrong campaign objective, which tells Facebook which users to target and can misalign results (e.g., using a clicks objective when they actually need leads). Third, they over‑constrain or attempt to outsmart Facebook’s algorithm by narrowing audiences too tightly, which limits the platform’s ability to optimize. Fourth, they feed low‑quality data into custom or look‑alike audiences—using bad lists, irrelevant engagement, or spammy pixels—resulting in poor audience performance. Hernan offers concrete remedies: focus on compelling click‑bait, select the appropriate objective, give the algorithm freedom, and supply clean, high‑intent data. He also promotes a free Facebook group for deeper Q&A, encourages viewers to subscribe, like, and comment, and wraps up with a call‑to‑action for more content.
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No problem. Thank you for coming. Damn. If you're feeling a little bit like this guy throwing money down the sink or something else with your Facebook ads, let's find out what it could be. Yeah, please. Hey guys, what's up? Welcome to another episode of Live with Hernan. As you can see— I'm just kidding. We're just going to be talking about Facebook ads, which is a topic that you guys love and hate. and love again and hate at the same time. And let me see if I'm recording. Yeah, I'm recording. Because this thing of Facebook ads is that the problem is that sometimes they work, like some days they work great and you make a lot of money and all that you need to think about is how you're going to name your elephant that you're gonna import from India, you know, your pet elephant. And the next day you're thinking about which kidney to sell because the Facebook ads are not working that well. So I know, I totally get it. I totally, I totally 100% get you, and that's the way Facebook ads work. However, here are 4 tips that you can use today, that you can implement today to make your Facebook advertising less sucky, or maybe why your Facebook ads campaign are not working as they should. Now with that said, I really hope that you enjoy these type of videos. Sorry about earlier, you know, that guy had to go. What can I do? But if you do enjoy these videos, just hit the subscribe or the like or the share or the comment, whatever kind of button that you're seeing. Not that big red bright button that's appearing on your screen right now because that will potentially self-destruct your PC. But the other type of buttons, like if it's a red that says subscribe or if it's a blue that says comment or share, go ahead and do it because that will make me super, super happy. Also, I would like to invite you to the free Facebook group. It's free. It's a Facebook and guess what? It's also a group where you can join and you can, you know, interact with a lot of marketing weirdos just like me. We're making decent money, we're making quite a bunch of money, and we're also having a lot of fun. So what do you say? Would you join? Now with that said, there are 4 main issues when you're running your Facebook ads and maybe why your Facebook ads are not working. Now the first thing that I would suggest that you do is to go here and watch this super hated video, which is Why Selling on Facebook Doesn't Work and Why Selling on Facebook Sucks. And you know, after all the hate and all the comments, there are some people that are getting a lot of value out of this video because you can actually hear what I'm saying. You're not just mindlessly saying, oh, go fuck yourself, Hernan. You don't know what you're talking about, etc., etc. So if you're ready, go ahead and watch it, but just don't— I mean, just hear the video first and then you can hate it, okay? Now that's the first thing that you need to have in mind. Facebook is a social platform, so trying to sell your product from a Facebook ad can give you more headaches than not. And the reality is that Facebook is a social platform. What you need to sell when you're doing Facebook ads, no matter if you're doing clicks campaign or video views, or if you're doing conversion ad campaigns, it doesn't really matter. What matters is that you go ahead and sell the click. Like, why should people stop watching Kardashian videos on the Facebook timeline and actually click on your stuff. So you wanna sell the click. That's mistake number 1, trying to sell the product where you need to be selling the click. Like for example, that also happens a lot with email. If you're doing any kind of email marketing, if you're trying to push a product through email, you will know that it doesn't work. The subject needs to get the email open, the email needs to get the click, and then the sales page needs to do the selling, you know. So have that in mind. Do not try to sell the product within the ad. Just try to be social, number one, and number two, try to sell the click. Now the other mistake that I see a lot is having or picking the wrong objective. I talk extensively about how to pick the great or the best Facebook objective. In fact, there's gonna be a link somewhere around here, around the video, whatever, that you can find and you can click, and it's gonna show you what are the best campaign objectives that you can use. Now you need to have in mind something. When you're picking up a campaign objective, when you're picking up a campaign objective, the campaign objective can actually determine the success of your campaign. Why? Because you're telling Facebook what kind of people you want to see the ad. It's not gonna be the same people that will, you know, have an engagement with the ad, the people that would potentially purchase. It's not how it works. Like, Facebook actually has much more data that you can possibly think of, more than any of us, on for within the platform, and it's way more— it's way smarter. So depending on what campaign objective you're choosing, if you're choosing clicks, it will give you clicks. It will not give you leads. So if you're choosing— and if you're getting leads out of the clicks campaign, it's a byproduct. It's not what the campaign is aimed to do. So go ahead, watch, watch that video because it's going to tell you what kind of objective to pick, to choose whenever you're trying to launch a Facebook campaign. On my top 3 Campaign objectives that you can really use. Number 3, which I kind of mentioned before, is trying to outsmart the algorithm. This is something that I used to do a lot, but it's like, you know, having this super smart computer and trying to play Tetris with that instead of trying to solve the world's biggest issues like how to cure cancer or, you know, I don't know why the soup gets cold almost immediately and those kind of things. Instead of going that route, you're using it to play Tetris and you think that you will outsmart it and you will say, yeah, I will solve the problem and I will save the world by playing Tetris on this supercomputer. Now, what you need to understand is that Facebook algorithm is super intelligent, like super, super smart. Way smarter than you, way smarter than I when it comes to the Facebook behavior and the behavior of its user. So what you need to have in mind is that whenever you're constraining the Facebook algorithm in your ad sets, there's a chance that your ads will suck. So I see these, you know, I see these people doing this all over and over again. Like for example, they will launch a campaign, they will constrain it to a little bit of the population, meaning they will go to the US, but they will go to these specific demographics, like women from 40 to 45 that like Lancôme and then like this and they need also to like this and I'm only gonna show it on the timelines and I'm also— So at the end of the day, you're constraining the algorithm. You are trying to outsmart the algorithm and the reality is that that's why your ads are not working because you're trying to put too much constraint on an algorithm that's supposed to run free and run wild like the wind and free as a bird and no, in all reality, the more freedom you give to the algorithm and the more data you feed in, the better type of results that you will get. And number 4, talking about data, is the fact that people are trying to use lookalike audiences here left and right. You know, you hear that lookalike audiences are all the rage, but you need to have this in mind. Facebook algorithm will work with your data. It's super, super smart the minute you feed him good data. So if you buy a list, like a shitty list out of, I don't know, a solo ad provider that is full with people from, you know, that won't purchase anything even if their life depended on it, and you feed that into the Facebook algorithm or the Facebook ads platform to create a lookalike, you will get a really bad quality, crap quality custom audience or lookalike audience. Like for example, I'm seeing these Facebook ads guys on YouTube going out there and saying, yeah, you should be running likes campaign to third world countries for, I don't know, a couple bucks a day so that you can get to 100 or 200 likes for an ad and that will be a lot of social proof. That's great if you know what you're doing, but a lot of people are just doing that and expecting conversions. It's not how it works, even less if you want to actually create a custom audience based on a Facebook page. So you know If you don't know, now you're knowing, now you're figuring it out, but you know that you can create a custom audience based on people that interact with your Facebook page, right? And that's actually a really valuable custom audience. Even further, if you have been following my advice of pushing engagement, right? And again, there's gonna be a link somewhere around here that's telling you exactly how to do that. But the main point is that if you're doing these, that you're pushing crappy audiences into your pages, you're pushing crappy audiences to engage with your page, then that's gonna skew the results, that's gonna skew the data, and at the end of the day, uh, it's not gonna work. Like, you, you will get shitty results. So have in mind that the data that you're putting in Facebook, that your data that you're putting in Facebook, it's really, really important. Another thing that I see left and right is having these super big spam sites, or, you know, trying to put your pixel whenever, like trying to put your pixel on third-party websites, or trying to get custom audiences from audiences that are not relevant to what you're trying to offer, and that's not gonna work. Just remember that the data that you feed in the Facebook algorithm will determine, will tell you how of an effective Facebook ads campaign or Facebook ads ad set are you going to be running. So that's probably why your Facebook ads campaign are not working. If you have more questions about Facebook ads, the free group will be the place that you wanna be in because you can ask your questions and you can actually get answers. Which is kind of mind-blowing if you think about it. It's completely free, you can join, and then you can ask questions and you will get answers. And there's some of the Facebook groups that they're full of spam and you don't get answers no matter what you do. Like you need to come out with a flamethrower and say, yeah, give me answers, motherfucker, or I'm gonna kill you. That's not gonna happen on the free Facebook group if you join right now. And also don't forget to hit the subscribe button for more juicy information on how to make your Facebook ads better, how to make your sales funnels better, How to make you some more of that thing called money, if that's what you're into. If not, that's fine, but if you wanna get more money, just click the subscribe button or leave me a comment below because that's exactly what this channel's gonna do for you, baby. Guys, thank you once again for watching. I really, really appreciate you and I hope that you're getting a lot of value out of this and I'll see you on the next video. Bye-bye.
