Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Take Good Advantage Of Your Advertising Dollars

12 Mar 2023 · 1 min

Watch on YouTube

0:36

In this segment, the speaker advises aspiring e‑commerce entrepreneurs to direct paid advertising traffic to their own online store rather than to Amazon, emphasizing the importance of owning customer data. He highlights three major e‑commerce platforms—Shopify, WooCommerce, and Magento—as viable options, noting that Shopify offers especially seamless integration with the Facebook API, which can streamline ad campaign management and data flow between the store and Facebook.

Chapters

If you really wanna go into e-com and you really wanna own the data, there's a couple of other options in this video that will really help you out, especially when it comes to taking good advantage of your advertising dollars. I really suggest that you do, if you wanna get into e-com, is that instead of sending traffic to Amazon, you send traffic to your own e-commerce store. It could be Shopify, it could be WooCommerce, it could be Magento. Now, there's some platforms that are more friendly with Facebook than others. For example, Shopify is like super friendly. They're super friendly. In fact, they're so friendly that they can actually connect from Shopify to the Facebook API, and they talk to each other pretty seamlessly.