Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Target ROAS if your target cost campaigns work for you. #mediabuying

20 Dec 2023 · 0 min

Watch on YouTube

0:29

In this brief instructional segment, the presenter advises marketers who have had success with target‑cost campaigns to experiment with target‑ROAS bidding. He explains that the configuration process is identical to that of a target‑cost campaign, so users can simply switch the objective. The recommendation is to start testing a range of ROAS targets—examples given are 0.6, 0.8, 1.0, 1.2, and 1.4—to identify a value that delivers the desired return while maintaining performance. The overall message is to treat target‑ROAS as an alternative lever, using the same setup workflow and iteratively adjusting the ROAS goal.

So if you tried a target cost campaign and it worked well for you, give it a shot to target ROAS. You know, target ROAS is another option. You set it up the same way as the target cost campaign. See how that works for you. See if you can get a target ROAS that will work maybe with one ROAS. So you will start with one ROAS. You will do 0.8, 0.6, 1, 1.2, 1.4 ROAS, right? Yeah. But that's the same setup as you would with a target cost campaign.