Most ads target people who already know they need a solution. That's a tiny slice of the market. Reaching problem-aware people earlier, before they know what to buy, means a bigger audience and more customers.
most of the marketing are aimed towards a tiny sliver of the whole marketing population or the whole target market that you have. And that's for the solution-aware people, right? So for example, many of our things start with, hey, if you're a coach and you want to get better results with your marketing, read this, right? That's how a, you know, proverbial ad that I would write would read like. Right? If you're X and you want to get Y, read this. Now, what happened with that approach is that you are targeting people that are really close to making a decision. You're targeting solution-aware or problem-aware people. Hey, are you a coach, a consultant, or you sell information and you want to take your ads to the next level and you want to bring in a team that can help you do that so that you can focus on growing your business? Then I have some great news. Go to makemyadsgreatagain.com. There's a message waiting for you there.
