Most business owners test too few Facebook ads before giving up. You need to run dozens of variations to find what works, not just a handful. Skipping this step wastes money and leaves you thinking Facebook ads don't work when you haven't actually tested them.
Mistake number 5 that I see a lot of business owners make when it comes to Facebook ads is that they are not testing enough. They're not— they're just not testing enough. They'll put together a couple of ads and they just go ahead and see if they work and again say, well, you know what, Facebook ads don't work for me. I should go do something else. I should go hit the phones or do referrals and all that. I'm not saying you should stop doing that. You should keep on doing that. The reality is that when it comes to Facebook ads, testing is the name of the game.
